Doja Cat and JBL come together to launch an innovative collection of metaverse headphones of the future. The Fresh Fruit app works with unique “phygital” (physical + digital) smart cards available only to owners of the Doja Cat x JBL Fresh Fruit digital collectibles. Inspired by the artist’s creativity and JBL’s fresh suite of audio products, each phygital card unlocks a special fruit-themed metaverse headphone and associated experiences in the app. Owners can see their smart card come to life or even wear the 3D headphones themselves - all through augmented reality!