Fresh Fruit by Doja Cat x JBL app for iPhone and iPad

Doja Cat and JBL come together to launch an innovative collection of metaverse headphones of the future. The Fresh Fruit app works with unique “phygital” (physical + digital) smart cards available only to owners of the Doja Cat x JBL Fresh Fruit digital collectibles. Inspired by the artist’s creativity and JBL’s fresh suite of audio products, each phygital card unlocks a special fruit-themed metaverse headphone and associated experiences in the app. Owners can see their smart card come to life or even wear the 3D headphones themselves - all through augmented reality!